Logo T-Shirts

LOGO

A logo is a graphical element, (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. Corporate logos are symbols, usually designed for easy recognition, that are used to represent companies. Indeed, logos are a ubiquitous presence on a wide range of materials distributed or maintained by companies, including store signs, business cards, major equipment, stationery, marketing materials, packaging, uniforms, etc. Effective company logos have been cited as important elements in corporate image-building efforts. As small business owners and CEOs of major multinational firms alike are aware, corporate image is an important factor in business success. Companies that are thought of as innovative, smart, or stable in the marketplace have achieved that status in part because of the way in which they present themselves to clients and competitors alike. Corporate logos are one of the tools that businesses have at their disposal in shaping that image. Several factors have to be weighed when creating a logo for a company: Desired Image is far and away the most important consideration, and it can be of even greater importance to business start ups that may not have the financial wherewithal to recover from early slips in logo choice and other marketing areas. Entrepreneurs seeking to make or update a logo, then, should make sure that specific business objectives, target markets, and competitor image are all factored into the logo's creation. Some well-known logos include Apple Inc's apple with a bite out of it, which started out as a rainbow of colour, and has been reduced to a single colour without any loss of recognition. Coca Cola's script is known the world over, but is best associated with the colour red; its main competitor, Pepsi has taken the colour blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. Another logo of global renown is that of Playboy magazine. Playboy claims it once received a letter at its head offices with its distinctive "bunny" logo as the only identifying mark appearing where the mailing address would normally be written.

T-SHIRTS

T-Shirts are short-sleeved, collarless undershirt, a lightweight, usually knitted, pullover shirt, close fitting and with a round neckline and short sleeves, worn as an undershirt or outer garment. A T-shirt (or tee shirt) is a shirt, usually button less, collarless, and pocket less, with a round neck and mostly (but not necessarily) short sleeves, that is pulled on over the head and covers most of a person's torso. The sleeves of the T-shirt extend at least slightly over the shoulder but not completely over the elbow (in short-sleeve version). A shirt that is either longer or shorter than this ceases to be a T-shirt. T-shirts are typically made of cotton or polyester fibres (or a mix of the two), knitted together in a jersey stitch that gives a T-shirt its distinctive soft texture. T-shirts are often decorated with text and/or pictures, sometimes used to advertise. T-shirt fashions include styles for men and women, and for all age groups, including baby, youth and adult sizes. The origin of the name is uncertain: many refer to the shape of the shirt as a "T", while it could also emphasize the use of the army as a "training shirt". The shape-based theory is supported by the existence of an A-shirt in the 1930s USA, which was the usual undershirt later labelled the tank top. It is also a possibility that the name "tee" comes from amputee, a reference to the shortened length of the arms. T-shirts were originally worn as undershirts. This still occurs, but T-shirts are now also frequently worn as the only piece of clothing on the top half of the body. T-shirts have also become a medium for self-expression and advertising. A T-shirt typically extends to the waist, although one fashion is for "oversized" T-shirts, namely in modern hip hop fashion. A more recent trend in women's clothing involves tight-fitting "cropped" T-shirts that are short enough to reveal the midriff. Another popular trend is wearing a "long-sleeved T-shirt", then putting a short sleeved T-shirt of a different colour over the long sleeved shirt. This is known as "layering". In the 1960s, the Ringer t-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen printing on the basic T-shirt. In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in t-shirt designs. The most common form of commercial t-shirt decoration is screen-printing. In screen-printing, a design is separated into individual colors. Plastisol or water based inks are applied to the shirt through mesh screens which limits the areas where ink is deposited. In most commercial T-shirt printing, the specific colors in the design are used. To achieve a wider colour spectrum with a limited number of colors, process printing (using only cyan, magenta, yellow and black ink) or simulated process (using only white, black, red, green, blue, and gold ink) is effective. Process printing is best suited for light colored shirts. Simulated process is best suited for dark colored shirts. Other methods of decoration used on T-shirts include airbrush, appliqué, embroidery, impressing or embossing and the ironing on of either flock lettering, heat transfers, or dye sublimation transfers. Laser printers are capable of printing on plain paper using a special toner containing sublimation dyes which can then be permanently heat-transferred to T-shirts. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have been popular, especially with teenagers and young adults. These garments allowed consumers to flaunt their taste in designer brands in an inexpensive way, in addition to being decorative. A popular phrase on the front of T-shirts demonstrating T-shirts popularity among tourists is the humorous phrase "I did _____ and all I got was this lousy T-shirt." Examples include "My friend went to London and all I got was this lousy T-shirt." and "My parents went to New York and all I got was this lousy T-shirt." T-shirt exchange is an activity where people trade their tshirts they are wearing. Some designs specifically write on the shirt "trade with me"