T-Shirt Trends
T-shirts were originally worn as undershirts. This still occurs, but T-shirts
are now also frequently worn as the only piece of clothing on the top half
of the body (other than possibly a bra or an undershirt (vest). T-shirts have
also become a medium for self-expression and advertising, with any imaginable
combination of words, art and even photographs on display.
In the early 1950s several companies based in Miami, Florida, started to decorate
tee shirts with different resort names and various characters. The first company
was Tropix Togs, under founder Sam Kantor, in Miami. They were the original
licensee for Walt Disney characters that included Mickey Mouse and Davey Crockett.
Later other companies expanded into the tee shirt printing business that included
Sherry Manufacturing Company also based in Miami. Sherry started in 1948 by
its owner and founder Quinton Sandler as a screen print scarf business and
evolved into one of the largest screen printed resort and licensed apparel
companies in the United States.
A T-shirt typically extends to the waist, although one fashion is for "oversized" T-shirts,
namely in modern hip hop fashion (a perfect example of this can be clearly
seen in the song, White Tee, by Dem Franchize Boyz). A more recent trend in
women's clothing involves tight-fitting "cropped" T-shirts that are short enough
to reveal the midriff. Another popular trend is wearing a " long-sleeved
T-shirt", then putting a short sleeved T-shirt of a different color over the
long sleeved shirt. This is known as "layering".
In the 1960s, the Ringer T-shirt appeared and became a staple fashion for
youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and
screen-printing on the basic T-shirt. In 1959, plastisol, a more durable and
stretchable ink, was invented, allowing much more variety in t-shirt designs.
Variants of the T-shirt, such as the tank top, A-shirt (with the nickname "wife
beater"), muscle shirt, scoop neck, V-neck etc. eventually came into use.
T-Shirt History
T-Shirt Description
T-Shirt Trends
T-Shirt Messages
T-Shirt Types
T-Shirt Marketing
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